A REVIEW ON THE LEGO SYSTEM/LEGO CITY BUSINESS MODEL
Introduction:
As an interviewee from Bloomberg News, I have tried to share experience of JorganVigKnudstorp, CEO of the Lego Group. Throughout this interview, focus was on the premiere of The Movie. Apart from sharing the experience, information relating to the business performance for the movie is also intrigued.
1. Lego System/Lego City: Business Model:
Business model as illustrated in The Lego movie tries to portray scenario of an organisational process for conducting steps of instructions and accordingly achieving pre-designed and planned aims. Farr (2005)mentioned that Emmet, the lead character of the movie tries to focus on team building and group work that ideally highlights the concept of business model as well. As a business model, Lego System highlights the lean process where effort required for successful team is provided. However, Zook and Allen (2012)commented that as reviewed from the Business Model, Lego City is impressive enough in focussing the seriousness and process of carrying out organisational process effectively.
References:
Books:
Clark, T., Osterwalder, A., Pigneur, Y., Smith, A., Papadakos, T. and Lacey, M. (2012).Business model you. Hoboken, N.J.: Wiley.
Farr, J. M. (2005). Next-day job interview. Indianapolis, IN: JIST Works.
Meier, H. (2013). Product-service integration for sustainable solutions. Berlin: Springer.
Journals:
Balasubramanian, V., Berglund, P. and Garc’Ia-Etxebarria, I. (2010). “Toric Lego: a method for modular model building”. Journal of High Energy Physics, 2010 (1), pp. 1–40
Berman, Saul, Bill Battino and Karen Feldman (2009) “Beyond advertising: Choosing a strategic path to the digital consumer.” IBM Institute for Business Value, 4 (2), pp. no. 7 – 9
Lin, C., Liu, E. Z., Kou, C., Virnes, M., Sutinen, E. and Cheng, S. (2009). “A Case Analysis of Creative Spiral Instruction Model and Students’ Creative Problem Solving Performance in a LEGOtextregistered Robotics Course”.Springer, pp. 501–505